Meeting of the Minds webcasts

Meeting of the Minds will feature a world-class group of professors from leading business schools, assembled to share their thoughts and observations from experience in the boardrooms and the classrooms of the world about how marketers can better demonstrate the value marketing creates for shareholders.

Now hurry and sign-up for these free webcasts starting at the end of October and running through till July 2010.

5 reasons marketers hate web analytics

The continuing theme in the above reasons why some marketers seem to hate web analytics is inertia. Many companies suffer from complacency — folks not wanting to make a fuss, not wanting to get at the real root of things. (I have heard web analytics called “the smoking gun” that you can bring to either creative, editorial, or IT depending on the measurement.) This reveals the real strength — and weakness — of web analytics in general. Here is the link.

Hooray for the data ninjas – NYTimes.com

Acknowledgement for statisticians is on the rise. The world of tomorrow is theirs. Every profession has to deal with massive sets of data so you better come prepared. Tom Davenport recently wrote a book on this topic as well by the title “Competing on Analytics”. Treat statisticians as princes and princesses; they will determine the future of organisations.  For Today’s Graduate, Just One Word – Statistics – NYTimes.com.

Information R/evolution

One for the weekend to get back fresh on monday and rise to the occasion.

This video was made by Mike Wesh. “My videos explore mediated culture, seeking to merge the ideas of Media Ecology and Cultural Anthropology.” Check out his website at Kansas State University.

Jeff Jonas (IBM topdog) Explores the Nature of Data

…. his first principle. “If you do not treat new data in your enterprise as part of a question, you will never know the patterns, unless someone asks.”

… Jonas calls enterprise amnesia. “The smartest your organization can be is the net sum of its perceptions.”

Getting smarter by asking questions with every new piece of data is the same as putting a picture puzzle together, Jonas said. This is something that Jonas calls persistent context. “You find one piece that’s simply blades of grass, but this is the piece that connects the windmill scene to the alligator scene,” he says. “Without this one piece that you asked about, you’d have no way of knowing these two scenes are connected.”


The Four Hundred–Jeff Jonas Explores the Nature of Data in COMMON Keynote

What do you believe in?

“In God we trust; all others must bring data.” – W. Edwards Deming