Let Ricardo Semler into your DNA

Ricardo Semler is one of my greatest inspirations. Here he presents at MIT about leadership and what it is all about. Also look him up over at Wikipedia. Read his books and read articles on him. Get him into your DNA. This is a man in his own class.

Hooray for the data ninjas – NYTimes.com

Acknowledgement for statisticians is on the rise. The world of tomorrow is theirs. Every profession has to deal with massive sets of data so you better come prepared. Tom Davenport recently wrote a book on this topic as well by the title “Competing on Analytics”. Treat statisticians as princes and princesses; they will determine the future of organisations.  For Today’s Graduate, Just One Word – Statistics – NYTimes.com.

Enlightened Stupid Marketer

Does this ring a bell? Could you share an experience with us? (We will censor the names of people and companies.)

Truths of “Real” Marketers

The Top Ten Truths of “Real” Marketers – Marketing & Strategy Innovation Blog.

There are too many people wandering around bearing some title in marketing who aren’t delivering anyone any good. They don’t have a clue where they are going. Insecure, always looking over their shoulders, blaming, over-shouting to compensate their insecurity, covering up, shooting from the hip, constantly fleeing forward, proclaiming the latest buzzwords, etc. Besides that they hurt customers, colleagues and the company bottom line, they also hurt the marketing profession.

Sooner or later their scams get measured out in the press and the public in general gets the message that marketing is a bad thing. I don’t like this and it makes me angry that these self-inflated balloons totally screw up the marketing profession.

I’m proud of my profession, I love it, and sincerely believe marketing has something to bring to the table that serves everyone. But it starts with integrity, transparency and walking your talk. The above link from Alain Thys should be read as a code of conduct for every marketer (especially seniors).

To be or not to be digital

Advertising Age has an article on their site stating (based on Forrester Research) that marketing budgets are moving from non-digital to digital. As a fact this may be correct, but the point is that these choices aren’t being made for the sake of technology but because channels are measurable in terms of ROI. Here is the link to my comment.

Twittering Away Time

Twittering Away Time & Money | MarketingNPV

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Putting customers first

This is a post to all native Dutch speakers. Here in Holland we’ve got a new radioshow about how organizations do (not) focus on their customers.

BNR Nieuwsradio is sinds vorige week in de ether  met “De grote klantenshow”. In de eerste uitzending (tevens als podcast nog te beluisteren) waren te gast Will Wurtz, Egbert Jan van Bel en Ruud Huitenga, marketingmanager van Jumbo supermarkten.

Wat nog niet aan de orde is geweest is de koppeling tussen klanten en de winstgevendheid van organisaties. Is dat de sleutel die nog een tijdje verborgen blijft? Want dan kunnen we echt spannende discussies gaan krijgen. Voorlopig blijf ik zeer nieuwsgierig en ben blij dat door een klassiek medium als radio dit onderwerp bij een grotere groep mensen over het voetlicht wordt gebracht.

‘De klant moet weer centraal staan’, is het adagium van menig ondernemer in reactie op de huidige crisistijd. In dit programma houdt BNR de vinger aan de pols bij ondernemend Nederland.
Hoe klantgericht zijn zij? We weten allemaal hoe prettig het is om als klant goed geholpen te worden, maar waarom lukt het de bedrijven waarin we werken vaak niet?

De grote BNR klantenshow gaat over het evenwicht tussen de klant gelukkig maken en tegelijkertijd winst maken. Dit is niet het zoveelste programma waarin consumentleed centraal staat, maar een programma dat juist ook vanuit het perspectief van een organisatie de relatie tussen klanten en aanbieders van producten en diensten onder de loep neemt.