2009Q1 marketing budget 20% down: ROI time!!!


Forrester put out a report last week:

“Our (Forrester) Q1 2009 Global CMO Recession Online Survey reveals marketing leaders under pressure to deliver results.”

Whether they like it or not, the CMO’s are under a bad moon. Budgets are down seriously by 20% consequently leading to cost-cutting on mass media by 60%. Ouch!!!!

Special attention (bold emphasis by me) for Forrester’s first  recommendation (out of four):

1) The report showed renewed focus on return on investment measures for marketing — this is a healthy development that will help you post-recession. ROI analysis will eliminate, or at least minimize future marketing nonsense.

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