Jeff Jonas (IBM topdog) Explores the Nature of Data


…. his first principle. “If you do not treat new data in your enterprise as part of a question, you will never know the patterns, unless someone asks.”

… Jonas calls enterprise amnesia. “The smartest your organization can be is the net sum of its perceptions.”

Getting smarter by asking questions with every new piece of data is the same as putting a picture puzzle together, Jonas said. This is something that Jonas calls persistent context. “You find one piece that’s simply blades of grass, but this is the piece that connects the windmill scene to the alligator scene,” he says. “Without this one piece that you asked about, you’d have no way of knowing these two scenes are connected.”


The Four Hundred–Jeff Jonas Explores the Nature of Data in COMMON Keynote

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