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	<title>ROI Marketing</title>
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	<description>Connect the dots to make money.</description>
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		<item>
		<title>Why business needs should shape IT architecture &#8211; McKinsey Quarterly &#8211; Business Technology &#8211; Organization</title>
		<link>http://basberkenbosch.wordpress.com/2010/05/04/why-business-needs-should-shape-it-architecture-mckinsey-quarterly-business-technology-organization/</link>
		<comments>http://basberkenbosch.wordpress.com/2010/05/04/why-business-needs-should-shape-it-architecture-mckinsey-quarterly-business-technology-organization/#comments</comments>
		<pubDate>Tue, 04 May 2010 18:52:43 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=268</guid>
		<description><![CDATA[As a business man / woman do you want to become extinct like a dinosaur? If not; educate yourself as quick as you can and get IT. Why business needs should shape IT architecture &#8211; McKinsey Quarterly &#8211; Business Technology &#8211; Organization. Filed under: Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=268&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Bas Berkenbosch</media:title>
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		<title>Lost? Hal Varian (Google) shows the way</title>
		<link>http://basberkenbosch.wordpress.com/2009/12/31/lost-hal-varian-google-shows-the-way/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/12/31/lost-hal-varian-google-shows-the-way/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 10:58:45 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Structure]]></category>
		<category><![CDATA[Approach]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=264</guid>
		<description><![CDATA[McKinsey Quarterly had an interview with Hal Varian (Chief Economist at Google) He explains what the future of organizations is all about. Enjoy! Posted in Fundamentals, Planning, Strategy, Structure Tagged: Approach, Strategy<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=264&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Bas Berkenbosch</media:title>
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			<media:title type="html">Hal Varian</media:title>
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		<title>Commented on &#8220;A Smarter Planet&#8221;</title>
		<link>http://basberkenbosch.wordpress.com/2009/11/27/commented-on-a-smarter-planet/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/11/27/commented-on-a-smarter-planet/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 19:52:25 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/2009/11/27/commented-on-a-smarter-planet/</guid>
		<description><![CDATA[Agree. What boggles me is that in the face of all the knowing in the world (i.e. Evolution, Health Care, Global Warming) a huge number of people pull their blinds, prop their ears and say &#8221; I believe&#8230;&#8221; Originally posted as a comment by babebo on A Smarter Planet using DISQUS. Posted in Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=263&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Bas Berkenbosch</media:title>
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		<title>Meeting of the Minds webcasts</title>
		<link>http://basberkenbosch.wordpress.com/2009/10/06/meeting-of-the-minds-webcasts/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/10/06/meeting-of-the-minds-webcasts/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 16:31:51 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Analytical]]></category>
		<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Structure]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=259</guid>
		<description><![CDATA[Meeting of the Minds will feature a world-class group of professors from leading business schools, assembled to share their thoughts and observations from experience in the boardrooms and the classrooms of the world about how marketers can better demonstrate the value marketing creates for shareholders. Now hurry and sign-up for these free webcasts starting at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=259&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Bas Berkenbosch</media:title>
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		<title>Marketing en de strijd tegen hebzucht</title>
		<link>http://basberkenbosch.wordpress.com/2009/10/03/marketing-en-de-strijd-tegen-hebzucht/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/10/03/marketing-en-de-strijd-tegen-hebzucht/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 19:05:57 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Analytical]]></category>
		<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Structure]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Approach]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Profession]]></category>
		<category><![CDATA[Questioning]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=256</guid>
		<description><![CDATA[Marketeers der Lage Landen! Wat vinden wij hier nou van? Inmiddels is het vijfde deel verschenen van Jan Bunt&#8217;s schotschrift &#8220;Welzijnsmarketing en de strijd tegen hebzucht&#8221; en het blijft oorverdovend stil. Ver van mijn bed show? Gaat het allemaal zo lekker in onze dagelijkse marketingpraktijk? Vinden wij Bunt&#8217;s aanklacht onzin? Academisch geneuzel? Teveel tekst en [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=256&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Bas Berkenbosch</media:title>
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		<title>5 reasons marketers hate web analytics</title>
		<link>http://basberkenbosch.wordpress.com/2009/09/30/5-reasons-marketers-hate-web-analytics/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/09/30/5-reasons-marketers-hate-web-analytics/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 16:32:23 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Analytical]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Approach]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Profession]]></category>
		<category><![CDATA[Questioning]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=252</guid>
		<description><![CDATA[The continuing theme in the above reasons why some marketers seem to hate web analytics is inertia. Many companies suffer from complacency &#8212; folks not wanting to make a fuss, not wanting to get at the real root of things. (I have heard web analytics called &#8220;the smoking gun&#8221; that you can bring to either [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=252&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Bas Berkenbosch</media:title>
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		<title>Emperor&#8217;s new cloths torn apart</title>
		<link>http://basberkenbosch.wordpress.com/2009/09/28/emperors-new-cloths-torn-apart/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/09/28/emperors-new-cloths-torn-apart/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 20:36:28 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Analytical]]></category>
		<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Approach]]></category>
		<category><![CDATA[Profession]]></category>
		<category><![CDATA[Questioning]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=247</guid>
		<description><![CDATA[I am completely and utterly amazed that people can get away with such BS and even get paid for it! Watch for yourself and then read how the bogus is dismantled by following this link to Anna O&#8217;Brien&#8217;s blog &#8220;Random acts of data&#8221;. Posted in Analytical, Fundamentals Tagged: Analysis, Approach, Profession, Questioning, ROI, Social Media, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=247&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Bas Berkenbosch</media:title>
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		<title>Let Ricardo Semler into your DNA</title>
		<link>http://basberkenbosch.wordpress.com/2009/08/27/let-ricardo-semler-into-your-dna/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/08/27/let-ricardo-semler-into-your-dna/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 16:58:08 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Analytical]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Approach]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Questioning]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=230</guid>
		<description><![CDATA[Ricardo Semler is one of my greatest inspirations. Here he presents at MIT about leadership and what it is all about. Also look him up over at Wikipedia. Read his books and read articles on him. Get him into your DNA. This is a man in his own class. Posted in Analytical, Creative, Ethics, Fundamentals Tagged: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=230&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Bas Berkenbosch</media:title>
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		<title>Hooray for the data ninjas &#8211; NYTimes.com</title>
		<link>http://basberkenbosch.wordpress.com/2009/08/06/hooray-for-the-data-ninjas-nytimes-com/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/08/06/hooray-for-the-data-ninjas-nytimes-com/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 10:13:01 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Analytical]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Questioning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=241</guid>
		<description><![CDATA[Acknowledgement for statisticians is on the rise. The world of tomorrow is theirs. Every profession has to deal with massive sets of data so you better come prepared. Tom Davenport recently wrote a book on this topic as well by the title &#8220;Competing on Analytics&#8221;. Treat statisticians as princes and princesses; they will determine the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=241&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Bas Berkenbosch</media:title>
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		<title>Enlightened Stupid Marketer</title>
		<link>http://basberkenbosch.wordpress.com/2009/08/04/enlightened-stupid-marketer/</link>
		<comments>http://basberkenbosch.wordpress.com/2009/08/04/enlightened-stupid-marketer/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 20:58:24 +0000</pubDate>
		<dc:creator>Bas Berkenbosch</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Profession]]></category>
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		<guid isPermaLink="false">http://basberkenbosch.wordpress.com/?p=223</guid>
		<description><![CDATA[Does this ring a bell? Could you share an experience with us? (We will censor the names of people and companies.) Posted in Ethics, Fundamentals, Uncategorized Tagged: Inspiration, Profession, Questioning, Truth<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basberkenbosch.wordpress.com&amp;blog=7138951&amp;post=223&amp;subd=basberkenbosch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Bas Berkenbosch</media:title>
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